Trend spotting: Data visualisation, enhanced user experience and more

We share some of the latest digital trends our Research team has discovered as part of our IQ benchmarking of nearly 2,100 corporate websites.

Turning raw data into meaningful insights

Interactive visualisation is the process of presenting data so its easier to understand and creates higher engagement. Wood Group has developed a great interactive tool to showcase its products and services and ensure its offerings are easy to understand. Using a 3D map, users can select what sector they are interested in from various hotspots. Each hotspot then launches the relevant services and products related to this sector, along with information about how Wood Group is currently involved.

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Embedded app

Apps are an important part of any digital estate and an effective way to engage with stakeholders. Native apps –  the most common type – are downloaded to the device and can be viewed on or offline. They’re useful but often present a simplified version of website content. PGS Events has taken their native app further by embedding their whole corporate website, allowing you to view all the pages of the site without leaving the app. It’s interesting but comes with a drawback: the website content is not downloaded within the app, so when you go offline it’s no longer accessible.

Enhancing the user experience

Every day we come across web designs that take UX to the next level and challenge the norm. One such example is the website for Spectrum, a key player in the seismic services market. The company delivers high-quality seismic data and holds the world’s largest 2D offshore image library. To explain the company’s work, its website features an interactive map that shows the regions that Spectrum’s data covers as well as details of how its seismic survey services have been used in different regions.

Social media redefined

Social media has transformed digital communications and most companies now understand how it impacts on their brand. PUMA Group has contextualised this with a simple addition to their site. Alongside the more regular social media links and sharing buttons, it has added a feature showing how many followers it has on each channel and how the company is rated. This small extra on their Careers page enhances PUMA’s reputation for its audience by showing how well recommended the company is and brings to life the size of its reach and stakeholder base.

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