The Consulting Chronicle Vol.12: Brutal websites and the importance of being earnest
Here’s a summary of interesting discoveries that the Investis Consulting team has made recently as we go about our work. Showcasing new projects, innovative content, smart tech and good reads:
|I’d like my website to be ugly and difficult to use, please.
We’re fascinated by this article from The Washington Post, which reveals that sites marked by a “ruggedness and lack of concern to look comfortable and easy” are becoming increasingly popular. brutalistwebsites.com has been set up to catalogue some these bizarre entities.
|Being earnest with your company narrative
We’ve noticed a rise in companies being more creative with their ‘values’ pieces. Blackstone have used footage of their Monday meetings to show employees debating for the common goal, whilst Maersk demonstrate how their training methods instigate teamwork.
|Scroll with it, take your time
The researchers at hugeinc.com recently performed a UX test to find out to what extent content and design cues above or below the fold of a webpage affect usability. What they found was that regardless of content placement and design, over 90% of subjects always scrolled down the page.
|Revolution or desperation? Motorola’s new models
Remember in 2005 when everyone wanted the Motorola Razr? In an attempt to claw back some market share and replicate the success of one of the most iconic phone designs of the last two decades, the company have announced two new models that are ultra thin and incorporate modular technology.