The Consulting Chronicle Vol. 15: Authentic narrators and showcasing heritage
Here’s a summary of interesting discoveries that the Investis Consulting team has made recently as we go about our work. Showcasing new projects, innovative content, smart tech and good reads:
|Google Noto: a typeface for the world
In the culmination of a five-year project, Google and Monotype have created a free, single typeface family that encompasses some 800 written languages and scripts.
|The power of an authentic narrator in CSR storytelling
CSR reports don’t engage a wide audience. People don’t relate to a corporate entity; they relate to people. Stakeholder voices are the most powerful vehicle you can use.
|Brand museums: showcasing history and heritage
“Heritage plays well with audiences. There’s a reason why #TBT exists on social media.” As brands seek new ways to tell their stories, some are finding value in creating brand museums to showcase their company history and heritage.
|Around the world in paper planes
Created by friends at Google, Active Theory and Droga5, paperplanes.world is a fantastic mobile site that allows users to send and capture virtual planes around the globe. Just be careful not to lob your phone out the window!
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